Tween Brochure

So, this summer I interned at the Arthur M. Sackler Gallery of Art. My main graphic design project there was to create a guide book for some of the permanent collection galleries targeted to tweens. This demographic has been largely ignored at this kind of institution and my boss went to a conference that explained what tweens today liked (aesthetically and otherwise) and what attracted them. So with that research as a background and after many studious hours of devouring tween magazines such as pop star and tigerbeat, me and a fellow intern produced this delicious brochure. It was a lot of fun, a lot of hard work, research, frustration, laughs and even some stalking. But it was totally worth it.
Pop Star.

Tiger Beat.

Asia Pulse.